Business Analytics: Combining data, analysis and judgement to inform decisions

A new textbook about how data and analytics can be used to inform organizational decision-making is available. It covers major use cases for analytics across different business areas and emphasizes the practical application of data and analytics. The book is suitable for undergraduate and postgraduate students studying business analytics and includes vignettes, video interviews, and a case study.

Format: Hardback
Length: 240 pages
Publication date: 29 June 2023
Publisher: SAGE Publications Ltd

This comprehensive textbook delves into the transformative power of data and analytics in shaping organizational decision-making across various business domains. By leveraging human judgment and complementing it, the book offers a practical approach to leveraging analytics for informed decision-making.

The textbook covers a wide range of use cases for analytics across marketing, human resources, operations, and finance, providing a comprehensive understanding of analytics' applications in different business areas. It emphasizes the fundamentals of data, analytics, and data visualization, equipping readers with the necessary knowledge to navigate the complex world of data-driven decision-making.

Key features of the textbook include:

Analytics in Practice vignettes: These vignettes showcase real-world examples of how data and analytics have been applied in various organizations, bringing the concepts to life and demonstrating their practical relevance.

Video interviews with industry professionals: Interviews with experts in the field provide insights and perspectives, offering valuable insights into the practical applications of analytics and the challenges faced by organizations in their data-driven journey.

A running case study and accompanying dataset: Readers are provided with a comprehensive case study that allows them to apply the knowledge gained throughout the textbook. The dataset accompanies the case study, providing practical data for analysis and further exploration.

Suitable for undergraduate and postgraduate students studying business analytics, this textbook offers a comprehensive and up-to-date introduction to the field. Authored by Mary Ellen Gordon, a Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand, the textbook combines theoretical knowledge with practical applications, making it an invaluable resource for students and professionals alike.

Weight: 610g
Dimension: 232 x 186 (mm)
ISBN-13: 9781529796124