Design Leadership Ignited: Elevating Design at Scale

Design leadership at scale requires leaders to design the design function, establish a thriving environment for the creative team, and shape the design organization to drive progress, advance innovation, and enhance meaningful customer experiences. This book provides a framework to embrace the complexity of design leadership and elevate design at scale.

Format: Hardback
Length: 240 pages
Publication date: 08 February 2022
Publisher: Stanford University Press

Design leadership at scale necessitates leaders who not only shape the design function but also foster a thriving environment for the creative team and mold the design organization to propel progress, advance innovation, and elevate meaningful customer experiences. To delve into the intricacies of successful design leadership, the authors conducted extensive in-depth interviews with design leaders from Fortune 500 organizations across diverse industries. Drawing from these insights, Design Leadership Ignited emerges as a comprehensive guide to design excellence, outlining a roadmap to achieve it. This book posits that a central challenge in the pursuit of design excellence lies in recognizing and harmonizing the often-conflicting objectives and activities that design leaders encounter. By combining their practical experience and scholarly research, the authors offer a framework to embrace the complexities of design leadership, thereby elevating design to unprecedented heights at scale.

Establishing a forward-looking strategy and an appropriate organizational structure for the design function is paramount in this journey. Empowering the design team and scaling the impact of design across the entire organization are critical steps toward achieving design excellence. Recognizing and balancing the often-contradictory objectives and activities that design leaders encounter is essential. By embracing the complexity of design leadership, design leaders can drive progress, advance innovation, and create meaningful customer experiences that resonate with their audiences.

Weight: 538g
Dimension: 161 x 237 x 26 (mm)
ISBN-13: 9781503613966