Microeconomics for Managers, 2nd Edition

Microeconomics for Managers is a revised and streamlined textbook that equips MBA students with the tools of economics to make smarter and better-informed real-world management decisions. It is based on game theory and strategic thinking and is driven by in-depth, integrated case studies.

Format: Hardback
Length: 520 pages
Publication date: 29 January 2019
Publisher: Princeton University Press

This is a comprehensive and extensively revised new edition of a renowned textbook that equips MBA students with the indispensable tools of economics. Authored by David Kreps, one of the world's most influential economists, Microeconomics for Managers has been meticulously developed and refined over decades of teaching at Stanford's Graduate School of Business. Emphasizing game theory and strategic thinking, the book is driven by in-depth, integrated case studies, showcasing how economics can provide practical solutions to critical business problems.

The textbook focuses on real-world case studies and prominent companies such as Amazon, Microsoft, General Motors, United Airlines, and Xerox. It covers essential topics for future managers, including price discrimination, Porter's five forces, risk sharing and spreading, signaling and screening, credibility and reputation, and economics and organizational behavior. Additionally, an online supplement (available at micro4managers.stanford.edu) is provided for students, offering solutions to the problems in the book, longer case-like exercises, review problems, a calculus review, and more.

By incorporating the principles of economics into their management education, MBA students can gain a competitive edge and make informed decisions that drive success in the business world. This revised edition of Microeconomics for Managers is an invaluable resource for anyone seeking to excel in the field of management.

Weight: 1082g
Dimension: 257 x 190 x 35 (mm)
ISBN-13: 9780691182698
Edition number: 2 ed